With an aim to provide a platform where both the buyers and sellers can trade conveniently and safely, we have helped several companies by building Marketplace platforms that suit their business as well as their audience.

What is Marketplace?

When we speak about marketplace, a traditional concept of the groups of shop in one area strikes our mind. But, with the advent of the internet, marketplace in today’s era is an absolutely revolutionised concept. Online, global connectivity between businesses, citizens, employees and governments have changed things for better.
Traditionally physical presence to the marketplace was important to buy and sell products, but Digital E- Marketplaces knows no boundaries and do not give importance to physical presence. So everyone, everywhere can be connected and purchase, sell or exchange whenever they wish to.
Online Marketplaces are the source of big opportunities for many aspiring and creative enterprises with small, big or even unusual ideas which are able to fill a gap in the needs of the market.

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B2B(Business-to-Business)

Business-to-Business Marketplaces are the online platforms where companies have the liberty to do transactions with other companies. For example, manufacturers to wholesalers, wholesalers to retailers, etc. Distribution networks, supply chain, stock and inventory, product portfolio, contracting, shipping methods, payment terms and communication between companies are the most relevant characteristics of B2B Marketplaces.

B2C(Business-to-Consumer)

This refers to online transactions between an individual or a business with the end consumer. In terms of size and volume, B2B transactions are typically much higher than that of B2C transactions; however B2C are the transactions which require best communication, collaboration and engagement channels to connect with the consumers.

C2B(Consumer-to-Business)

Consider a portal where Terry posts a requirement for organising a birthday party for his son. Within hours, he gets quote from both small and big event management companies. He then further reviews the price, company’s track record, and testimonials from previous users before selecting a company that will manage this event. Essentially, this meeting ground and platform is offered by a consumer-to-business marketplace solution.

B2C(Business-to-Consumer)

This refers to online transactions between an individual or a business with the end consumer. In terms of size and volume, B2B transactions are typically much higher than that of B2C transactions; however B2C are the transactions which require best communication, collaboration and engagement channels to connect with the consumers.

B2E(Business-to-Employee)

An online marketplace can even take a form of an internal network between a company and its employees for communication and collaboration, or for running competitions, distributing discount coupons, etc. Such engagement can be treated as a B2E (Business-to Employee) transaction.

Others

Other categories of Internet marketplace include G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to-Government), G2C (Government-to-Citizen), C2G (Citizen-to-Government) involving transactions with the government like online tendering, tax filing, bidding, procurement, company registration to license renewal, etc.